Books

Practical guidance from the field.

The books featured here were written to answer the questions I kept hearing throughout my career. After years of working with organisations implementing, relaunching, and struggling to adopt Salesforce, I realised many of the most important lessons were not being captured in traditional project documentation or technical training. These books bring together practical experience, proven approaches, and hard-earned insights to help leaders, product owners, and practitioners make better decisions about technology, adoption, and organisational change. Each book is rooted in real-world experience and written for people who want practical guidance rather than theory.
Train to Win book cover

Train to Win

Salesforce doesn’t fail because of configuration. It fails because people weren’t trained properly. Train to Win reveals why so many businesses struggle after go-live — and what to do instead. Whether you’re rolling out Salesforce for the first time or battling low adoption years later, this book gives you the tools to transform training from a tick-box task into a strategic advantage. Inside, you’ll learn how to conduct a powerful Training Needs Analysis (TNA), gain executive support, manage change, design effective formats, and write content that actually helps users succeed. Plus, you’ll get insight into creating sustainable training models that don’t vanish after the consultants leave.

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Think Before You Build book cover

Think Before You Build

Salesforce isn’t just software, it’s a business system. And if you don’t design it with your people, your processes, and your real goals in mind? You’ll waste a fortune building something no one uses. Think Before You Build is the practical guide for anyone leading a Salesforce project, minus the jargon, hype, or fluff. It walks you through the decisions that actually make or break success: what to build, when, why, and for whom. Inside, you’ll learn how to: Avoid the shortcuts that kill long-term value, Define business goals before you touch the tech, Spot early warning signs of user resistance and Structure your implementation around outcomes — not just go-live

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